Loki set up a beauty playground for Estee Lauder

at the Posthouse Festival in California.

Country music lovers are an important market for

cosmetics manufacturer Estee Lauder.

The company hopes to contact them in a special way at

the Stagecoach Music Festival held at the Imperial Polo Club in Indio,

California, from April 26 to 28, 2019.

The company proposed an idea to Loki Box Design.

A large-scale mobile architecture can represent the brand

 and become the home of truly unique immersive brand experience.

Specific marketing goal: let people sign up for the Estee Lauder Loyalty Program.

The LBD solution is a customized brand DST 40/20 unit,

which is composed of four containers, stacked in double layers,

and is an overall 40 X 16 first floor enclosed space,

two 20 X 16 second floor spaces,

 one enclosed and the other used as an outdoor platform.

DST 40/20 has a large amount of available space,

which is also a good thing,

because Estee Lauder's marketing has

activated many interconnected components and installed them

 on a circuit full of beauty and fun,

bypassing the diversified space of the entire unit.

The way includes cosmetic and sampling opportunities,

 various arcade style games and charming gifts!

Loki Box Design provides all customized interior decoration to

help visitors experience the brand more deeply.

Just because this box provides a leisure and entertainment space for tourists,

people are welcomed by the opportunity of personalized skin scanning

when entering the store to see what type of makeup they are.

Then people can go to the beauty station for

some other modifications and optimization.

Along the way, there are makeup themed arcade style games.

 People can play accumulated coupons, and they can exchange gifts...

the more coupons, the more coupons!

The crowd will walk through the game area

and then climb up one floor to cash in their coupons.

Then it arrives at the photo booth,

where visitors can immediately print photos, almost life size,

 on a large format printer as souvenirs to

 satisfy visitors' experience of Estee Lauder Arcade.

Pictures courtesy of Jane